Salesforce Platform for Application Development
What is the Salesforce Platform?
The Salesforce Platform is a comprehensive, unified metadata platform designed to empower businesses to build applications quickly and securely. It integrates enterprise data, AI, security, privacy, analytics, automation, integration, and low-code development capabilities. This platform allows organizations to build, customize, and secure their Agentforce and Customer 360 experiences, driving success for both employees and customers.
Features of the Salesforce Platform
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Agentforce: Build and customize autonomous AI agents to support employees and customers 24/7.
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Data Cloud: Activate customer data across Salesforce applications with contextual insights and analytics.
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Einstein AI: Utilize the world’s #1 AI for CRM to create customizable, predictive, and generative AI experiences.
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Low-Code Development: Build, customize, and deploy AI apps using no-code, low-code, and pro-code tools.
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Security & Privacy: Protect sensitive data with industry-leading security tools and maintain compliance with data privacy regulations.
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Automation: Integrate and automate business processes across systems, people, and organizations.
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MuleSoft Integration: Connect data, systems, and AI models securely to enhance CRM apps and agents.
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Tableau Analytics: Make data-driven decisions with an intuitive, AI-powered analytics platform.
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Developer Ops: Optimize collaboration, automate workflows, and deploy apps with confidence using CI tools and the Metadata API.
How to Use the Salesforce Platform
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Build and Customize: Develop and tailor applications, AI agents, and automation processes to meet your business needs.
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Leverage AI: Use Einstein AI to generate insights, predict outcomes, and create personalized customer experiences.
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Secure and Govern Data: Implement robust security measures and comply with data residency requirements.
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Integrate Systems: Connect external systems and data sources using MuleSoft for seamless integration.
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Analyze and Optimize: Use Tableau to analyze data and make informed decisions to drive business growth.
Salesforce Platform Pricing
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Platform Starter: Starts at $25/user/month.
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Platform Plus: Starts at $100/user/month.
Each tier includes:
- Custom objects
- Process automation
- Lightning App Builder
- AppExchange
- Identity for employees
- Customizable reports and dashboards.
Helpful Tips for Using the Salesforce Platform
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Start Small: Begin with the Platform Starter tier and scale as needed.
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Explore AI Capabilities: Maximize the potential of Einstein AI for predictive and generative tasks.
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Leverage Low-Code Tools: Empower non-developers to build applications with low-code features.
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Ensure Security: Use Salesforce’s security tools to protect your data and comply with regulations.
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Automate Processes: Streamline workflows and increase productivity with automation tools.
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Integrate Systems: Use MuleSoft to connect external data and systems seamlessly.
Frequently Asked Questions
What is an application development platform?
An application development platform provides tools and frameworks for building, testing, deploying, and managing software applications, simplifying the development process and fostering collaboration.
Why are application development platforms important?
These platforms accelerate the software development lifecycle, enabling developers to create robust and scalable applications efficiently.
Does my business need an application development platform?
If your business requires custom applications with complex functionality, an application development platform can streamline the development process.
What are the benefits of application development platforms?
Benefits include faster development, consistency, increased collaboration, and cost savings.
How do I choose the right application development platform?
Consider your business requirements, team skills, scalability, integration capabilities, and security features. Salesforce offers a low-code platform with integrated AI, data, and automation.